Getting users to take action and engage with your business is the main purpose of your website. Once a consumer arrives at a certain page, you want them to perform a desired action – and your call-to-action (CTA) is what enables that. Strong CTA designs and techniques help you increase clickthroughs and conversion rates, and create loyal customers – boosting the success of your business!

Seven easy tips for great call-to-action design

You can entice site visitors to take action with the following:

  1. Make navigation easy. It shouldn’t be a secret to site visitors what you’re offering, and they shouldn’t have to look very long for buttons or links to achieve your desired action! For example, if yours is an e-commerce site, buttons like “Add to cart” and “Check out” should be readily apparent. If yours is a college or university site, buttons for “Learn more,” “Contact us” and “Apply now” should be available on all pages where potential applicants might be learning about your institution.
  2. Be sure your call-to-action is clickable. In other words, don’t just tell consumers what you want them to do, help them do it! On a web page, this means when they click it will pull up a shopping page, contact page or application page. By mobile, you can use a click-to-call, which will automatically enable calling the contact number.
  3. Use the right words. Starting your call to action with strong verbs, and including phrasing that evokes emotion can tempt consumers to click through. Imagine if your website advertises a gym. A strong call to action could be: Contact us and start your new life today. If you’re unsure which phrasing will work best, try out various wording using an A/B split test.
  4. Try exclamation points. These help build excitement and can encourage your site visitors to become interested in your message, thus enticing them to click!
  5. Make it hard to resist. A popular and effective call-to-action technique is promising a site visitor something of value if they perform the desired action. It gives them a reason to act. Your phrasing might include a snippet of information about how much they can save by using your product, a current sale you’re having or a free informational download. This method works better when you can article the value by quantifying it.
  6. Tailor your CTAs by device. Most people will do their consumer research on a desktop or laptop computer. But if they’re out on the go, see an ad for a product or service and want to take quick action, they may search on their mobile device. You can optimize your CTAs by making those that appear by mobile search stronger and more direct.
  7. Demonstrate urgency. We’ve all seen the classic infomercial call to action: Call now! Operators are standing by! But it does work. If your CTA lets the consumer know their failure to act quickly could result in lost value, you can try increasing clicks that way.

Need support?

If you need guidance adding stronger calls to action and enhancing your website, contact the experts! RightWorks can help as experts in Drupal website design, development and support. We’ll work with you to understand your website needs and help you upgrade in no time. To learn more, contact us today!