When designing your website, you put careful thought and focus into major elements. Your platform, functionality, content, navigation, layout, logo and security are many of the features you’ve spent hours pondering with your design and development team. But there are other little details that impact the impression your website makes with consumers that you may have not yet considered: your font!

Importance of choosing the right font

The typography you use on your website is just as important as any other design element. It affects your brand identity and can evoke emotions when visitors scroll through your site. The font you choose can convey a wide range of messages, among them elegance, integrity, creativity and strength—depending on what your brand represents. Font also affects how easy it is for site visitors to read your content, and whether they keep reading (if the font is legible) or stop reading and leave your site. In reality, your font choice can help you build your customer base because it has a big influence on the user experience your website provides.

Four steps to font selection

When it comes to choosing your font, how do you narrow it down? There are so many potential fonts floating around in the technology universe, the choice can seem overwhelming. No doubt, it will take time and planning to decide, but you can follow four steps to help make your decision a little easier:

  1. Consider your brand identity. What message do you want your brand to represent to the public? For example, if you own a law firm, you might want your font to communicate expertise, sophistication and justice. If you own an art studio, your message would be one of creativity and individuality. What is your core message to your consumers? How do you want them to view your brand? Answering these questions will give you some clues to the type of font that might fit.
  2. Consider your customer. Who’s your target market? This includes the generation, gender, profession, income level, and hobbies and interests of the main customer you’re targeting. Different values will appeal to different types of people, and your font can help communicate these to your desired audience.
  3. Choose a font that’s easy to read. It goes without saying that if your font is difficult to decipher, potential customers will just give up. Your website must quickly capture the attention of site visitors, who tend to dwell for just a few seconds before deciding to move on. Choose a font that is pleasing to the eye and easy to read.
  4. Choose a font with design flexibility. Consider that your website will be viewed by various devices, and your font will need to be compatible across different screen dimensions. Also consider how it looks with different treatments you’ll need to use, such as bold and italic, plus how good it looks in big versus small font sizes.

Need support?

If you find you’re stuck choosing a font for your website, you can always consult the experts for guidance. A website design company is one resource for help with all your web questions and design needs.

Check out RightWorks

We’ll work with you to understand your website design needs and put our qualified experts to the test—helping you develop the perfect site for your business. To learn more, contact us today!