Your website is a valuable tool in attracting potential customers and increasing conversion rates. Without a digital presence, your brand suffers, as well as your profit margin. But beyond that, an outdated website can actually turn off potential customers and make your business seem out of touch.

What’s the key takeaway here? You need to make updates that keep pace with constantly evolving technology. In fact, if your answer to “When was your last website update?” is “A long time ago”—it’s an indication it’s time to make some enhancements.

Five red flags your website needs an update

An outdated website may cause you to lose customers, plain and simple. So if any of the following are true of your company’s site, it’s time to make some changes:

  1. Unclear branding. Brands change over time. The mission and vision you uphold may shift or gain more focus, dependent on the world around you. As one of the main ways to establish and represent your brand, your website should make it readily apparent what you’re all about. If it doesn’t, site visitors will be confused and less likely to form a connection with your business.
  2. Difficult content management. Your platform should readily support ongoing updates and maintenance. If it’s become difficult to work with, it’s likely your updates will become few and far between. A website that doesn’t keep up with the times, or includes outdated content, will make your business look dated and out-of-touch. This can reflect poorly on your business and create the impression that everything from customer service to your end product will be lackluster.
  3. Weak SEO structure. If you appear low on the list in Google searches, a large pool of potential consumers will never find you. Low Google ranking is an indication it’s time to spruce up your web content.
  4. Poor mobile layout. A large percentage of the population will be looking for your website via smartphone or mobile device. If your website isn’t mobile-optimized or takes a long time to load, your visitors will lose patience and just work with your competitors instead.
  5. No call to action. What do you want visitors to do once they reach your site? If yours is an e-commerce site, you’ll want them to shop. If it’s an informational site, you’ll want them to contact you, schedule an appointment or make a reservation. Whatever your end goal, it should be clear on your website how to do it. If your navigation and message are lacking, you’ll fail to convert visitors to customers.

Running on the Drupal platform?

This is another indication you’ll want to make site enhancements. If you’re currently operating on Drupal 7 or 8—version 9 is due out in 2020. It’s time to make updates to ensure your site will continue functioning in time for the required full conversion by 2021.

Learn from the Drupal development and support experts

If you feel overwhelmed by the thought of site updates and your business could use tech support, contact RightWorks. Our team specializes in Drupal development and we’ll work with you for design and development of a beautiful, modern website. To learn more, contact us today!