Our world is highly digitized, and it is becoming more and more so every day! To help consumers find your university and learn more about you, it’s imperative to have a website. But now, it’s also important to be sure your site is compatible for use on a smartphone or mobile device.

Since many consumers use these devices to search for online information, that’s how many will view your website. You can keep your online presence modern and your reputation positive by optimizing your website for mobile.

Why mobile optimization is important

Essentially, a strong mobile experience is expected by the generation currently looking around for schools. They’ve come of age in a time when the Internet and cell phones are the norm, not a new trend. They’re used to information at their fingertips wherever they are, and researching colleges and universities is no exception. Your target market will be looking for you on the go, and you want to deliver based on their viewing requirements.

How mobile performance impacts search ranking

In addition to consumer demand, the mobile capabilities of your website will impact your Google ranking and where your website lands in online searches. Due to new parameters being put into place by Google, you can move up in search lists by taking advantage of mobile-first indexing. A site that doesn’t translate well to mobile will be harder for potential students to find, and this can decrease your enrollment rates on the back end.

Key elements of top college and university websites

When a potential student researches a school, what is it they hope to find on your website, and how can you improve your web experience for site visitors? Consider the following:

  • Ease of navigation. Visitors need a site that’s easy to navigate – it should be easy to find information and turn from a visitor into an applicant. You can help make navigation easier by adding a search bar and short, easy-to-follow pathways.
  • Key information. The type of information you supply should help guide a potential student’s decision to choose your school. Information visitors will be looking for includes tuition cost, financial aid, programs and student life, including clubs and residence buildings. In addition, cost calculators are a valuable website tool that can help a potential student and their parents estimate the cost of an education.
  • Load time. Now more than ever before, website visitors demand speed. If your pages and application take too long, they’ll give up, plain and simple. Maintaining adequate loading speed will help keep consumers on your page and reduce abandonment rates.

Interested in Drupal development or support for your higher education website?

Revamping your website and making it mobile-friendly can be a daunting task, but it doesn’t have to be. And if you’re in need of resources to help, check out RightWorks. We’ll work with you to understand your vision for your university website and how we can help. To learn more, contact us today!